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Happy New Year!

January 02, 2024

Happy New Year! As we embark on a new year, you may know that I'm not much on New Year's resolutions. I realize it's all about good intentions, but if it was all that important, why wait for a new year to start? 

You see, that's the entire problem. The “WHY” for most New Year resolutions is, "It's a new year." A New Year in and of itself isn't enough motivation to maintain sustained energy and focus. If you do one thing in this new year, I recommend finding your “WHY.” I know it's a big ask. It truly is. 

You can have multiple WHYs, and it's a good idea that you do. I have one that serves as my Purpose (that one took a long time to nail down). There's one for my professional life and another for my physical and mental health. Again, if it's important to you, you'll invest the time and effort and carve out the space to focus on, write down, and revisit your “WHY” regularly. I know . . . I already hear it: "I don't have time for that." It clearly indicates that your objective isn't that important to you. Or maybe it's, "I know what it is, and I don't need to focus on it." OK, but I ask you, "Are all the aspects of that part of your life just how you want them?" If you answered yes, congratulations, you're a 1%’er. For the rest of us, we have a little work to do. 

Why are “WHYs” so important? A true“WHY” creates a meaningful connection between you and what you want. Good luck if your "WHY" is to lose weight or hit a number. Numbers change, and they can lie when it comes to body weight. If your "WHY" for dropping a few pounds is to maintain your energy into the evening and be present for your kids or grandkids, now you're on to something. You don't need a New Year's resolution to give you a reason to lose weight, get more sleep, work less, eat better, or stop scrolling. It would be best to have a strong, meaningful, emotional connection linking you to your actions. Notice I said actions, not outcome. 

Two and a half decades have put me in front of hundreds of people. Most people do NOT have a strong “WHY.” That is beyond the obvious. Being a good Father, Mother, brother, or sister should just come with the territory. That's like asking a Financial Advisor about their values, and they respond honestly. Maybe I'm being a romantic, but I would hope those character traits come with the title. 

Those people with a strong “WHY” are the ones who get things done. The interesting phenomenon about having a strong “WHY” is that it pulls others to you. People want to help those who have a strong “WHY.” I know I do. It's exciting and motivating when you hear someone tell you what they wish to do with an elevated sense of energy and importance. They don't need external motivation. They have created their own by focusing on their “WHY.” 

I would offer you this if you are willing to take my advice. Skip the gym membership, kill the cable, and commit your New Year's resolution to build a solid “WHY” for something you care deeply about. It's a resolution that makes resolutions come true. 


Brian Pitell

BPG Planning